Overview
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
- | Author: Philip Kitchen
- | Publisher: Routledge
- | Publication Date: Dec 08, 2005
- | Number of Pages: 292 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415356482
- | ISBN-13: 9780415356480
