Overview
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets.
- | Author: Lynne Eagle
- | Publisher: Routledge
- | Publication Date: Sep 23, 2020
- | Number of Pages: 402 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 1138331821
- | ISBN-13: 9781138331822
