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Sports Marketing and the Psychology of Marketing Communication

Sports Marketing and the Psychology of Marketing Communication - Hardback

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Product Details
Author:
Lynn R. Kahle
Publisher:
Psychology Press
Publication Date:
Feb 10, 2004
Number of pages:
474 pages
Binding:
Hardback or Cased Book
ISBN-10:
0805848266
ISBN-13:
9780805848267

Overview

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.


  • | Author: Lynn R. Kahle
  • | Publisher: Psychology Press
  • | Publication Date: Feb 10, 2004
  • | Number of Pages: 474 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0805848266
  • | ISBN-13: 9780805848267

Categories

Business & Economics

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