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Creating Images and the Psychology of Marketing Communication

Creating Images and the Psychology of Marketing Communication - Hardback

Lynn R. Kahle

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Product Details
Author:
Lynn R. Kahle
Publisher:
Psychology Press
Publication Date:
Jan 17, 2006
Number of pages:
442 pages
Binding:
Hardback or Cased Book
ISBN-10:
0805852166
ISBN-13:
9780805852165

Overview

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.


  • | Author: Lynn R. Kahle
  • | Publisher: Psychology Press
  • | Publication Date: Jan 17, 2006
  • | Number of Pages: 442 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0805852166
  • | ISBN-13: 9780805852165

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