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Facets of Corporate Identity, Communication and Reputation

Facets of Corporate Identity, Communication and Reputation - Paperback

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Product Details
Author:
Tc Melewar
Publisher:
Routledge
Publication Date:
Apr 01, 2008
Number of pages:
252 pages
Binding:
Paperback or Softback
ISBN-10:
0415405289
ISBN-13:
9780415405287

Overview

Corporate branding and communication is big business. This book brings clarity and new theoretical insights to a growing area of study, and will be a key companion for students of marketing, communications and international business.


  • | Author: Tc Melewar
  • | Publisher: Routledge
  • | Publication Date: Apr 01, 2008
  • | Number of Pages: 252 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0415405289
  • | ISBN-13: 9780415405287

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