Overview
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
- | Author: Per Skålén
- | Publisher: Routledge
- | Publication Date: Feb 01, 2008
- | Number of Pages: 204 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415416698
- | ISBN-13: 9780415416696
