Overview
The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.
- | Author: Per Skålén
- | Publisher: Routledge
- | Publication Date: May 15, 2012
- | Number of Pages: 208 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415541670
- | ISBN-13: 9780415541671
