Marketing, Morality and the Natural Environment - Paperback

With evidence gathered from extensive case studies, this volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing.

• | Author: Andrew Crane
• | Publisher: Routledge
• | Publication Date: Mar 26, 2007
• | Number of Pages: 218 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0415439612
• | ISBN-13: 9780415439619