Overview
This book examines cross-cultural management within multinational enterprises (MNEs), focusing in particular on how cultural differences influence the transfer of knowledge between different units within individual corporations. It argues that improving cross-cultural management in international business should focus less on upgrading technology, and more on the capabilities and beliefs of individual employees.
- | Author: Parissa Haghirian
- | Publisher: Routledge
- | Publication Date: Nov 09, 2010
- | Number of Pages: 170 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415449316
- | ISBN-13: 9780415449311