Overview
This book provides a thorough account of contemporary trends in advertising and media industries. It examines the role of advertising in the globalisation of consumer culture, taking an empirical, region-by-region approach.
- | Author: John Sinclair
- | Publisher: Routledge
- | Publication Date: May 29, 2012
- | Number of Pages: 168 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415668824
- | ISBN-13: 9780415668828
