Overview
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe.
- | Author: Christina Spurgeon
- | Publisher: Routledge
- | Publication Date: Dec 01, 2007
- | Number of Pages: 144 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415430348
- | ISBN-13: 9780415430340
