Advertising to Children: New Directions, New Media

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

• | Author: M. Blades, C. Oates, F. Blumberg, B. Gunter
• | Publisher: Palgrave Macmillan
• | Publication Date: Aug 27, 2016
• | Number of Pages: 276 pages
• | Language: English
• | Binding: Paperback/Psychology
• | ISBN-10: 1349321702
• | ISBN-13: 9781349321704