Overview
This study highlights dramatic changes in worldwide media production, detailing how collaborations-in the form of co-productions, format franchising and audience interactivity-define the new media economy, and affect a shift across the entire field of cultural production. These developments also reflect broader trends in cultural and economic globalization.
- | Author: Doris Baltruschat
- | Publisher: Routledge
- | Publication Date: Nov 08, 2013
- | Number of Pages: 252 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0415740495
- | ISBN-13: 9780415740494
