Overview
This study highlights dramatic changes in worldwide media production, detailing how collaborations-in the form of co-productions, format franchising and audience interactivity-define the new media economy, and affect a shift across the entire field of cultural production. These developments also reflect broader trends in cultural and economic globalization.
- | Author: Doris Baltruschat
- | Publisher: Routledge
- | Publication Date: May 17, 2010
- | Number of Pages: 236 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0415874785
- | ISBN-13: 9780415874786
