Critical Issues in Fund Raising

Many forces - from demographics to politics to business trends - shape the nonprofit sector and the practice of fund-raising. This examination of the pressing issues facing fund-raising today is designed to answer the how, what, and why questions about fund-raising by examining the impact of different factors in this growing and changing field. The articles in this collection cover a range of topics including: fundamentals - donor motivation, demographics, innovative fund-raising strategies, and marketing versus public relations; advanced practices - cost effectiveness, regulation, law and financial management; challenges - ethics, diversity and accountability; international perspectives; and professional development - training and accountability.

• | Author: Dwight F. Burlingame
• | Publisher: Wiley
• | Publication Date: Feb 14, 1997
• | Number of Pages: 266 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0471174653
• | ISBN-13: 9780471174653