Consumers and Services

This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

• | Author: Mark Gabbott
• | Publisher: Wiley
• | Publication Date: Jun 29, 1998
• | Number of Pages: 300 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0471962694
• | ISBN-13: 9780471962694