Kretek Capitalism : Making, Marketing, and Consuming Clove Cigarettes in Indonesia

Indonesia is the world's second largest cigarette market: two out of three men smoke, and clove-laced tobacco cigarettes called kretek make up 95 percent of the market. To account for the staggering success of this lethal industry, Kretek Capitalism moves beyond a focus on the addictive hold of nicotine to examine how kretek manufacturers have adopted global tobacco technologies and enlisted Indonesians to labor on their behalf in fields and factories, at retail outlets and social gatherings, and online. The book charts how Sampoerna, a Philip Morris International subsidiary, uses contracts, competitions, and gender, class, and age hierarchies to extract overtime, shift, seasonal, gig, and unpaid labor from workers, influencers, artists, students, retailers, and consumers. Critically engaging nationalist claims about the commodity's cultural heritage and the jobs it supports, Marina Welker shows how global capitalism has transformed both kretek and the labor required to make and promote it--

• | Author: Marina Welker
• | Publisher: Univ of California Press
• | Publication Date: Mar 19, 2024
• | Number of Pages: 264 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0520399676
• | ISBN-13: 9780520399679