Overview
Many independent filmmakers find themselves in the position of not only bringing their film into fruition, but getting it in front of the public on their own as well. Army of One: PR & Marketing for The Indie Filmmaker takes readers through best practices in setting up your film to engage the public and market it from pre-production to post-production. Based on years of experience, filmmaker, film critic, film publicist, and festival director Kevin Sampson offers practical advice that you can immediately implement in your film's PR and marketing strategy when YOU ARE the marketing team. Army of One teaches readers how to: -Start building your community and create sustained engagement in pre-production. -Develop and administer a social media marketing strategy that you can keep up with by yourself. -Create and assemble behind-the-scenes media throughout the stages of production to use with your film's marketing. -Attract film critics to review your work through your website, e-mail, and in-person interactions.-Navigate the film festival circuit in a way that doesn't break the bank.If you've ever felt overwhelmed by the do-it-yourself nature of independent filmmaking, this book is for you!
