A guide for data managers and analyzers shares guidelines for identifying patterns, predicting future outcomes, and presenting findings to others; drawing on current research in cognitive science and learning theory while covering such additional topics as assessing data quality, handling ambiguous information, and organizing data within market groups. Original.
- | Author: Michael Milton
- | Publisher: O'Reilly Media
- | Publication Date: August 07, 2009
- | Number of Pages: 484 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 0596153937
- | ISBN-13: 9780596153939