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The Handbook of International Marketing Communications

The Handbook of International Marketing Communications

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Product Details
Author:
Sylvester O. Monye
Publisher:
Wiley-Blackwell
Publication Date:
Jan 15, 1991
Number of pages:
312 pages
Binding:
Paperback or Softback
ISBN-10:
0631200916
ISBN-13:
9780631200918

Overview

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.


  • | Author: Sylvester O. Monye
  • | Publisher: Wiley-Blackwell
  • | Publication Date: Jan 15, 1991
  • | Number of Pages: 312 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0631200916
  • | ISBN-13: 9780631200918

Categories

Business & Economics

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