Mystery Shopping Mastery: Revealing Truth In Business

Steven shares his experiences from conducting over 350,000 customer service and sales evaluations in his Mystery Shopping business.These real-life examples and strategies will help you understand the full scale of measurement possibilities and choose the best one for your business. In this book, you'll discover:? How to intentionally and unintentionally get lied to.' The different ways to measure customer service and sales.' How to choose the best measurement for your situation.' How to maximise and measure the ROI of a program.' How to run a best practice mystery shopping program.' How to choose a mystery shopping supplier.Along the way, Steven also shares some of the crazy things that happen in retail within different industries so you can learn what to do and what not to do.Regardless of the size of your organisation, this book is an invaluable resource for retailers, manufacturers, and other research companies.

• | Author: Steven Di Pietro
• | Publisher: Service Integrity Pty Ltd
• | Publication Date: Apr 03, 2017
• | Number of Pages: 146 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0648047105
• | ISBN-13: 9780648047100