Evangelicals Incorporated: Books and the Business of Religion in America

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

• | Author: Daniel Vaca
• | Publisher: Harvard University Press
• | Publication Date: December 03, 2019
• | Number of Pages: 304 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0674980115
• | ISBN-13: 9780674980112