Overview
This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.
- | Author: E. D. Dover
- | Publisher: Lexington Books
- | Publication Date: Oct 28, 2010
- | Number of Pages: 278 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0739147900
- | ISBN-13: 9780739147900
