Marketing With Strategic Empathy: Inspiring Strategy With Deeper Consumer Insight

The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight or empathy as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. "Marketing With Strategic Empathy "explains how to: -design and implement Strategic Learning Journeys -implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis -empower managers with team-based skills for activating learning -develop video and multimedia story telling skills for communicating StrategicLearning and other strategies to stakeholders The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization."

• | Author: Claire Brooks
• | Publisher: Kogan Page
• | Publication Date: Aug 30, 2016
• | Number of Pages: 256 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0749477547
• | ISBN-13: 9780749477547