Smarketing: How To Achieve Competitive Advantage Through Blended Sales And Marketing

Kogan Page
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9780749483586
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ISBN13:
9780749483586
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Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.


  • | Author: Tim Hughes, Adam Gray, Hugo Whicher
  • | Publisher: Kogan Page
  • | Publication Date: Oct 30, 2018
  • | Number of Pages: 248 pages
  • | Language: English
  • | Binding: Paperback/Business & Economics
  • | ISBN-10: 074948358X
  • | ISBN-13: 9780749483586
Author:
Tim Hughes, Adam Gray, Hugo Whicher
Publisher:
Kogan Page
Publication Date:
Oct 30, 2018
Number of pages:
248 pages
Language:
English
Binding:
Paperback/Business & Economics
ISBN-10:
074948358X
ISBN-13:
9780749483586