Overview
In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.
- | Author: Bill Martin
- | Publisher: Routledge
- | Publication Date: Oct 28, 2010
- | Number of Pages: 298 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0754678377
- | ISBN-13: 9780754678373
