Overview
In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future.
- | Author: Bill Martin
- | Publisher: Routledge
- | Publication Date: Nov 17, 2016
- | Number of Pages: 300 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1138267929
- | ISBN-13: 9781138267923
