Stormy Skies: Airlines in Crisis

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies captures the key issues that determine a viable airline industry in an increasingly globalised world and calls for more radical business thinking to ensure that mistakes are avoided in future.

• | Author: Paul Clark
• | Publisher: Routledge
• | Publication Date: Sep 28, 2010
• | Number of Pages: 178 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0754678873
• | ISBN-13: 9780754678878