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Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

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Product Details
Author:
Bill Dodds
Publisher:
University Press of America
Publication Date:
Aug 25, 2003
Number of pages:
356 pages
Binding:
Paperback or Softback
ISBN-10:
0761826319
ISBN-13:
9780761826316

Overview

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.


  • | Author: Bill Dodds
  • | Publisher: University Press of America
  • | Publication Date: Aug 25, 2003
  • | Number of Pages: 356 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 0761826319
  • | ISBN-13: 9780761826316

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