Overview
The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling a
- | Author: Norman A. P. Govoni
- | Publisher: Sage Publications, Inc
- | Publication Date: Jul 11, 2003
- | Number of Pages: 256 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0761927719
- | ISBN-13: 9780761927716
