Overview
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
- | Author: David J. Carson
- | Publisher: Sage Publications UK
- | Publication Date: Feb 01, 2001
- | Number of Pages: 256 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0761963669
- | ISBN-13: 9780761963660
