Overview
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
- | Author: Russell W. Belk
- | Publisher: Sage Publishing Ltd
- | Publication Date: Dec 14, 2012
- | Number of Pages: 240 pages
- | Binding: Paperback or Softback
- | ISBN-10: 0857027670
- | ISBN-13: 9780857027672
