This is the 13th volume in the series on "Research in Marketing".
- | Author: Atul Parvatiyar
- | Publisher: Jai Press Inc.
- | Publication Date: Dec 18, 1997
- | Number of Pages: 266 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0762302844
- | ISBN-13: 9780762302840
- Author:
- Atul Parvatiyar
- Publisher:
- Jai Press Inc.
- Publication Date:
- Dec 18, 1997
- Number of pages:
- 266 pages
- Binding:
- Hardback or Cased Book
- ISBN-10:
- 0762302844
- ISBN-13:
- 9780762302840