Overview
Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
- | Author: Natalie T. Wood
- | Publisher: Routledge
- | Publication Date: Oct 15, 2009
- | Number of Pages: 230 pages
- | Binding: Hardback or Cased Book
- | ISBN-10: 0765623951
- | ISBN-13: 9780765623959
