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Virtual Social Identity and Consumer Behavior - Paperback

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Product Details

Author:: Natalie T. Wood
Publisher:: Routledge
Publication Date:: Aug 30, 2010
Number of pages:: 230 pages
Binding:: Paperback or Softback
ISBN-10:: 076562396X
ISBN-13:: 9780765623966

Overview

Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.