Pioneers Of Promotion: How Press Agents For Buffalo Bill, P. T. Barnum, And The Worldæs Columbian Exposition Created Modern Marketing (Volume 5) ... The History And Culture Of The American West)

Pioneers Of Promotion: How Press Agents For Buffalo Bill, P. T. Barnum, And The Worldæs Columbian Exposition Created Modern Marketing (Volume 5) ... The History And Culture Of The American West)

University of Oklahoma Press
SKU:
9780806160108
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ISBN13:
9780806160108
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Description
The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern American marketing.


  • | Author: Joe Dobrow
  • | Publisher: University Of Oklahoma Press
  • | Publication Date: Jun 14, 2018
  • | Number of Pages: 408 pages
  • | Language: English
  • | Binding: Hardcover/BUSINESS & ECONOMICS
  • | ISBN-10: 0806160101
  • | ISBN-13: 9780806160108
Additional Information
Author:
Joe Dobrow
Publisher:
University Of Oklahoma Press
Publication Date:
Jun 14, 2018
Number of pages:
408 pages
Language:
English
Binding:
Hardcover/BUSINESS & ECONOMICS
ISBN-10:
0806160101
ISBN-13:
9780806160108
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