The Handbook Of Marketing Strategy For Life Science Companies: Formulating The Roadmap You Need To Navigate The Market - 9780815376903

Preface -- Introduction to market strategy -- Marketing strategy roadmap -- Overview of market research -- Situation analysis -- Creating, adapting and implementing strategy -- Marketing strategy implementation and control -- Chapter marketing metrics -- Discussion on unique perspectives -- Final thoughts -- Bibliography and further reading

• | Author: Jean-Francois Denault
• | Publisher: Productivity Press
• | Publication Date: Jun 01, 2018
• | Number of Pages: 232 pages
• | Language: English
• | Binding: Hardcover/BUSINESS & ECONOMICS
• | ISBN-10: 0815376901
• | ISBN-13: 9780815376903