My Life in Advertising and Scientific Advertising - Paperback

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

• | Author: Claude Hopkins
• | Publisher: McGraw-Hill Companies
• | Publication Date: Feb 01, 1966
• | Number of Pages: 336 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0844231010
• | ISBN-13: 9780844231013