Advertising and Popular Culture: Studies in Variety and Versatility

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

• | Author: Sammy R. Danna
• | Publisher: University of Wisconsin Press
• | Publication Date: Jun 15, 1992
• | Number of Pages: 172 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0879725281
• | ISBN-13: 9780879725280