Defining Excellence: The Discipline Of Company Definition

How you define your company matters because it impacts how you think about your company-how you perceive your markets, your customers and new opportunities for growth. A business exists for only one reason-to deliver value to its customers. Therefore, a company should be defined by its customers, not by its products or services. A powerful definition puts the customer at the center of the enterprise. Company definition impacts every corporate communication. Clarity is not optional.Company definition also underpins your strategy for growth. We examine the importance of growth, the nature of opportunity as well as the enemies of opportunity. Businesses must continually develop new competencies. Keep fresh, keep moving, find new problems to solve and gain new skills. Explore uncharted alleys and see what's at the end. Many times, these are dead ends, but sometimes they open up to exciting new markets. Recalibrating your company definition is an excellent way to open the door to new areas for growth and opportunity.

• | Author: Thomas Metz, Jr.
• | Publisher: Bettencourt Publishing Ltd.
• | Publication Date: Jul 29, 2019
• | Number of Pages: 121 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0989839834
• | ISBN-13: 9780989839839