Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

We are all subscribers in a world of churn. Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to reflect today's world?A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value.The third edition of this ground-breaking book offers up-dated advice for individuals and small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the relationships that lead to long-term success.Find out why BookAuthority considers Subscription Marketing to be one of the top marketing strategy books of all time.

• | Author: Anne Janzer
• | Publisher: Cuesta Park Consulting
• | Publication Date: January 29, 2020
• | Number of Pages: 238 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0999624873
• | ISBN-13: 9780999624876