Personal Branding in the Knowledge Economy : The Inter-relationship Between Corporate and Employee Brands

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

• | Author: Wioleta Kucharska
• | Publisher: Routledge
• | Publication Date: May 27, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032013389
• | ISBN-13: 9781032013381