Base of the Pyramid Markets in Asia (Innovation and Sustainability in Base of the Pyramid Markets)

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

• | Author: Taylor & Francis Group
• | Publisher: Routledge
• | Publication Date: Sep 30, 2021
• | Number of Pages: 152 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 103217451X
• | ISBN-13: 9781032174518