Douyin, TikTok and China’s Online Screen Industry: The Rise of Short-Video Platforms (Routledge Research in Digital Media and Culture in Asia)

This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of the Chinese born and operated platform TikTok and its parallel platform Douyin.

• | Author: Chunmeizi. Su
• | Publisher: Routledge
• | Publication Date: Sep 22, 2023
• | Number of Pages: 160 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 103219829X
• | ISBN-13: 9781032198293