Overview
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
- | Author: Maria Teresa Cuomo, Pantea Foroudi
- | Publisher: Routledge
- | Publication Date: Sep 29, 2023
- | Number of Pages: 324 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1032204850
- | ISBN-13: 9781032204857
