Corporate Social Responsibility And Marketing Ethics (Routledge Studies In Marketing)
Routledge
ISBN13:
9781032329222
$188.49
This book demonstrates the concept of CSR and how it is included as an element of value-based marketing. Using research from the Polish market, the author explores the concept of value-based marketing, how organisations are implementing CSR and analyses the effect on consumer behaviour.
- | Author: Honorata Howaniec
- | Publisher: Routledge
- | Publication Date: Feb 24, 2023
- | Number of Pages: 236 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 103232922X
- | ISBN-13: 9781032329222
- Author:
- Honorata Howaniec
- Publisher:
- Routledge
- Publication Date:
- Feb 24, 2023
- Number of pages:
- 236 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 103232922X
- ISBN-13:
- 9781032329222