Digital Transformation and Corporate Branding (Routledge Studies in Marketing)

The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.

• | Author: Maria Teresa Cuomo, Pantea Foroudi
• | Publisher: Routledge
• | Publication Date: Sep 29, 2023
• | Number of Pages: 324 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032204850
• | ISBN-13: 9781032204857