Sport Marketing in a Global Environment : Strategic Perspectives

Athlete-brand relationships in the era of "cancel culture": insights, analyses, and strategic development / Rhiannon MacDonnell Mesler, Katharine Howie, Jessica Vredenburg and Jennifer Chernishenko -- Focusing on quality product: development and promotion of robust fitness programs through humanistic coach training / Hailiang Yu -- Resource mobilization for sport activities in Tanzanian secondary schools: -- Application of strategic internal marketing / Alfa Simwanza and Stephen Mabagala.

• | Author: Ruth M. Crabtree, James J. Zhang
• | Publisher: Routledge
• | Publication Date: Jan 29, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032217960
• | ISBN-13: 9781032217963