Marketing Strategy for Museums: A Practical Guide - Hardback

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums' missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

• | Author: Christina Lister
• | Publisher: Routledge
• | Publication Date: Dec 06, 2023
• | Number of Pages: 216 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 103231317X
• | ISBN-13: 9781032313177