Promotional Practices and Perspectives from Emerging Markets

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

• | Author: Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut
• | Publisher: Routledge Chapman & Hall
• | Publication Date: May 27, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1032325496
• | ISBN-13: 9781032325491